Tuesday, September 7, 2010

Purple Hearts for On-Field Injuries Could Be Next

Nike's "Pro Combat" uniform system was unveiled this weekend for the opening of the College Football season. This system allows 10 select programs from around the country to confuse the shit out of their fans by wearing jerseys and helmets that have no real connection with their Universities' colors or traditions. It is believed that this marketing ploy began with the name "Kellen Winslow's Fucking Soldiers" but was changed to "Pro Combat" to appeal to a wider range of idiots. This dressing system has also drawn criticism from people who are offended by the equation between football and armed conflict. However, the Pro Combat system perfectly exemplifies the current landscape of College Football. Let's see, "Pro" meaning "professional" and "Combat" meaning "a fight." Now that this controversy has been sufficiently put to rest, its time to break out the Purple Hearts. What the College Football scene lacks is some type of award or recognition that is sufficiently offensive to the American population. Nike's Pro Combat system opens the doors for innovative new awards that have the capacity to both over signify athletic accomplishment and mock military service. One such award that companies from Adidas to Wilson are not considering is giving out Purple Hearts for injuries suffered during the course of a game. Too few teams are giving out helmet stickers these days and this award could really stir things up. Each player who sits out a play with cramps could be given a purple sticker in the shape of a heart to affix to his helmet The market is wide open for a sports equipment and apparel company to jump on this growing and ridiculous trend. I'm looking at you And1.

No comments:

Post a Comment